Website Usability Testing

eCrossings Media can assist in developing and conducting usability tests, surveys, and focus groups to determine the best navigation structure and nomenclature for your website or multimedia project. These tests can aid you in establishing:

• What links should be included as primary, secondary, etc.
• What link format do site visitors consider optimal (left navigation vs. top navigation)
• What sections should be designated as high priority vs. low priority
• The best possible nomenclature for links
• Feedback on link treatment (roll over menus, etc.)
• Gives you the opportunity to tackle possible problem areas with solutions before going live

For best results, usability tests are run before the design and development stage of the project. This allows you to spot potential problems before they become issues that have been integrated into the design and structure of the Website or multimedia project. Some clients opt to conduct a second round of testing after the design phase to gather more information.

The purpose is to collect feedback from your target audience in order to produce a user-friendly, attractive website or multimedia project that will increase visits to your site (or usage of the product) and promote overall visitor approval.

A usability testing project usually takes about 3 weeks from proposal acceptance to presentation of deliverables. These tests can be done on-site or online and can incorporate a combination of surveys, focus groups and one-on-one usability sessions.