Jeff Howlett
Web Tools to Keep Your Friends Close but Competitors Closer
The web has changed almost everything in the marketing space, but some business practices are more relevant than ever. Knowing your competition and their next move is now front and center as digital drives down the cost of communicating. If you are not the market leader, keeping tabs on the best in class is also must.

Jeff Howlett
Web Marketing and the 90% Deliverable
An effective web presence has evolved from a “nice-to-have” to a “must-have” for Internet Marketers. No one disputes the trend that non-technical marketers are having a major impact on the web. Today’s marketers rightly demand increased control over online messaging and tools. In a broader sense, the marketer’s increased involvement is even causing agencies like eCrossings to examine the dynamics of the web project itself.

Traditionally, web project managers create and manage highly structured timelines. There is an almost obsessive approach to making to sure the site is rock solid before client testing. This runs into two problems with Internet Marketers in real world scenarios.