eCrossingsMedia

NATION'S RESTAURANT NEWS
eCrossings Media’s unique position as a division of Lebhar-Friedman, Inc. means that the company also designs and manages some of the top business-to-business publication sites in the country. Nation's Restaurant News is the go-to site for people in the food industry. eCrossings designed a wide layout that highlights breaking news stories produced exclusively for the Internet as well as feature content from the print publication...

LEARN MORE*
RETAILING TODAY
Retailing Today is a leading BTB magazine covering the top 150 retailers in the U.S. eCrossings Media handles all special projects for the site as well as day-to-day operations....

LEARN MORE*

Jeff Howlett
Web Marketing and the 90% Deliverable
An effective web presence has evolved from a “nice-to-have” to a “must-have” for Internet Marketers. No one disputes the trend that non-technical marketers are having a major impact on the web. Today’s marketers rightly demand increased control over online messaging and tools. In a broader sense, the marketer’s increased involvement is even causing agencies like eCrossings to examine the dynamics of the web project itself.

Traditionally, web project managers create and manage highly structured timelines. There is an almost obsessive approach to making to sure the site is rock solid before client testing. This runs into two problems with Internet Marketers in real world scenarios.
Jeff Howlett
YouTube Direct Brings Online Communities to New Heights
The web excels in empowering two-way communication between marketers and consumers. Savvy Internet marketers take advantage of this by encouraging comments and other user-generated content to keep users coming back. Not only does this create an online community receptive to new marketing messages, but also provides instant feedback on how to tweak existing messaging. In the past, users could only comment on articles, blogs and message boards with text and links off to other sites.